Joanne

Owner & Founder

My love for fabrics began on my Grandmother's old Singer sewing machine and quickly became a true passion. I was immediately fascinated by the possibility of creating unique and perfectly-fitting clothes.

Today I carefully select each piece in my assortment –
with a special eye for quality, feel and the small details that
make all the difference.

I live with my husband, our teenage son and our 15-year-old
dog, Poppy (our self-proclaimed "Head of Security"). When I'm not choosing fabrics or sewing, you'll usually find me running – that's when I have my best ideas.

For me, sewing means individuality, quality and attention to detail. And that's exactly what I want to pass on with my fabrics.